3/08/2005 07:00:00 PM|||Kurt|||"I'll have the artery-clogging pastrami burger, fries, and the Kobe bobblehead."
Soon enough, if you live in Southern California, you can go through the drive-thru at Carl’s Juniors and utter that sentence. Starting in April, Kobe bobblehead dolls will be available.
What’s notable about this is it is the first major marketing campaign to involve the Laker star since the incident in Colorado and ensuing fallout, which cost him at least $4 million in endorsements. This promotion will be only in his home base, where he has more support than the rest of the nation
"There was some discussion internally" concerning the appropriateness of including Bryant, Renae Scott, vice president of regional marketing and media for Carl's Jr. said Tuesday. Ultimately, Bryant was included because "he is an integral part of the Lakers team and a fabulous player."